MYRTLE BEACH CONDOS SELLER BOUGHT BY DEVELOPER

The leading Myrtle Beach oceanfront condos marketing companies, the Hoffman Group has bought been bought by local developer Casey Shroff. The deal was announced Wednesday to the employees, bringing some of them to tears. The former owner of Hoffman Group, David Hoffman was the bearer of the bad news. Thirty-five agents and fifteen staff members comprised the company and is looking to expand more into Myrtle Beach real estate as it invests in technology, company officials said.
Hoffman was quoted as saying “ I’ll be CEO for three to five years and Shroff’s energy will be a great addition to the company”. Both Shroff and Hoffman added that the change would be seamless and the company name will remain the same. The Hoffman Group sold Myrtle Beach properties up to 450 million in 2005 and has a 500 million goal this year. Neither Shroff nor Hoffman will comment on how much the deal is worth. Since the two of them met in 1999, they have teamed up on many projects. Shroff said, “He and Hoffman are complete opposites. He likes the financial side of the operation, while Hoffman enjoys the creative part of it.
In 1984, Hoffman came to Myrtle Beach and started the Hoffman Group. He says, “When no one was selling Myrtle Beach vacation homes on the ocean, we did, taking the market by storm in the 80’s”. Shroff was very adamant about the fact that the employees are the main asset when you by a service company.
An employee who has been with the group since it began, says his only concern was what changes lie ahead. The fundamentals of business changes anytime corporate structure changes.